When launching a new company purpose, of course you will go broad and wide with communications; paste it all over the web, the offices and keep weaving it into every communication you do. That should do the trick right?

But please, communication professional, don’t forget one important thing. The success of your communications is not what you did, but whether it made any difference

This is a story about taking risks and following a dream, I with you three things I learned in that class and want to share with you.